Empowering B2B Technology companies to create powerful stories that sell.
I’m passionate about creating the future, whether it means launching a new idea, reinventing an old one, or navigating an ever-changing world to create something better. I’ve experienced what it’s like to launch a game-changing new product in a giant established corporation. I’ve also crafted Marketing strategies and built high-performing teams for start-ups from the ground up as one of the first hires—and successfully scaled for growth and multi-million dollar acquisition.
Cozy with developers and top executives alike, my distinctive edge lies in generating impact by favoring agility and iteration over perfection (or, at least, initially). As a very curious person by nature, I’ve been able to quickly learn the subtle intricacies of the diverse industries I’ve worked in, using that knowledge to craft stories that truly resonate with their niche audiences.
Marketing technology requires the unique ability to regularly frame, decompose, and visualize complex problems and translate these concepts into content that is accessible to audiences with mixed levels of expertise. My experience in both the mining and aerospace industries has enabled me to perfect my storytelling techniques to truly hone in on the essence of what needs to be said by always asking myself: What is it? What does it do? Why does it matter?
Equipped with an excellent flair for identifying trends and innovative Marketing tactics to maximize return on investment, I bring a fusion of strategic, creative, and organizational expertise to every client and stakeholder engagement. My approach to every problem is with empathy, objectivity, and a yen for what is authentic, distinctive, and true. I thrive on helping clients discover and articulate their purpose, vision, and values—and crafting the roadmap that brings these to life.
I’m a member of Product Marketing Alliance, and a Pragmatic Institute alumni. I graduated from McGill University with a Bachelor of Commerce in Marketing, and a minor in Communications Studies in 2012.