Storytelling | Case Studies

I’ve written, directed, and produced many case study videos, and product videos, that have significantly contributed to shaping the stories of the companies I’ve work for and the value that they bring to the world.

At Newtrax, I traveled to over 10 underground mines to interview users of our products on camera to capture their stories in the most authentic way possible. This resulted in compelling ROI-based short documentaries that helped the Sales team double the revenue of the company YoY for 3 years straight.

Fun fact: one of the members of the Board of Directors at Newtrax was Derek Proudian, the CEO of Elon Musk’s first company Zip2. At one of our quarterly board meetings, he said to the audience “the most valuable thing you guys did this entire quarter is produce this Case Study video”. The whole room clapped and thanked me. I’ll never forget that moment.