Content Strategy
I’ve written over 60+ blog posts, 30+ Press Releases, created 40+ Landing Pages and email campaigns, produced 20+ videos, 10+ downloadable assets that generated over 100 qualified leads for the Sales teams I worked with. Not only have I crafted strategies that generated large organic growth on social media (from 112 followers to over 6500+), I also created the content from scratch, and optimized it using data from HubSpot and Google Analytics.
Behind The Trax - Video Series
With the onset of the 2020 pandemic, travel became almost impossible, and staying connected to our customers became a challenge. To overcome this and differentiate ourselves from the competition, I launched this 10-part video series. Every other week, an expert in a specialized topic was interviewed by me via web conference, and teaser clips were published on social media to generate interest. To watch the full episode, users had to fill out a conversion form that Sales used to follow-up with hot leads. This series generated over 75 MQLs and helped Sales close on deals that had become at risk due to the financial toll of the pandemic on mining operations.
Downloadable Assets
Creating content that converts is getting increasingly harder as the internet becomes saturated with high-quality free content. At Newtrax, I generated the most engagement on social platforms and on our website whenever we would create and promote one of these downloadable guides. The key, I realized, was to differentiate the content from the competition’s by making sure that the language used—and the topics chosen—were highly customized to the buyer persona and their stage in the buying journey.
